The redesign of the microblogging site reflects the changing user profile of social networks—but the look is very similar to that of its competitors
In February, for the first time in Twitter’s history, chief executive officer Dick Costolo acknowledged that Twitter needed to reach a larger and more varied audience. “By bringing the content of Twitter forward and pushing the scaffolding of the language of Twitter to the background, we can increase high-quality interactions and make it more likely that new or casual users will find the service as indispensable as our existing core users do,” Costolo announced at a meeting with investors.
The aim, he explained, was to create more visually engaging content. This was reflected in the announcement on changes in a user’s profile page on Twitter’s official blog (Blog.twitter.com) a week ago. The new profile allows for a huge, rectangular cover photo, a profile picture, with the capability to pin a tweet to the top, checking the favourite tweets of a user, or showing the most retweeted tweet in a bigger, easier-to-read font. The visual design changes also give the user the power to upload multiple pictures in a single tweet, making it all the more obvious that Twitter believes going visual is the way to survive the social networking game. The design of the Twitter profile page, however, now looks eerily similar to the Facebook and Google+ profiles.
According to a November report by Business Insider Intelligence, a research service from business news website Business Insider, Facebook is the dominant social networking platform with 1.23 billion users worldwide, with YouTube following closely at one billion users. Twitter has a mere 241 million users worldwide, not even close to the two “mass” social networks.
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