- Find the right groups with keywords that are most relevant to your industry
- Prefer local groups so that you can develop city-based professional networks
- Introduce yourself by posting a message about you and what you’re looking for.
- Don’t lurk in a Facebook group.
- Don’t spam. Post links that show you to be someone who is genuinely interested in the profession.
Facebook groups are perfect for niche hiring
When Bengaluru-based Vishwadeep Gautam joined industry-specific Facebook groups, he was not specifically looking for a job. “My primary goal was to find people from my industry to exchange ideas with,” says the 25-year-old data analyst.
What attracted him to Facebook groups was that it gave him freedom to choose groups specific to his area of interest—data analysis. “The groups were a gold mine of current trends so I could update myself, learn more and understand what kind of development I can expect in the future in my field of work,” he says.
An additional opportunity that the groups offered was job postings. On one of the groups Gautam was part of, Indegene, a healthcare tech company based in Bengaluru, posted a job requirement for a data analyst. He already knew about the company since it had been active on the groups he was in. “I saw it, found it interesting, and applied,” says Gautam.
There are jobs on the largest network
With 2.27 billion monthly active users, Facebook is the largest social network on the planet. LinkedIn, the straightforward professional networking site, has 260 million active users in comparison.
“Attracting talent from social media is an integral part of our recruitment strategy,” says Bina Patil, vice president (human resources) at Indegene, the company that hired Gautam. Patil and her team are present and constantly on the lookout on all company social media platforms—LinkedIn, Facebook, GitHub, even WhatsApp.