How to find a job on Instagram

  • Creative professionals are using Instagram’s visual storytelling to showcase their work and get a job
  • According to Statista, Instagram has 71 million monthly active users in India.
  • Be professional on Instagram
  • Rewrite that bio
  • Create a visual resume
  • Build your network
  • Send positive messages to brands

Always be on the lookout

It’s on Instagram that Achin Bhattacharya, CEO and founder of Notebook, an edtech startup based in Kolkata found Debangshu Moulik, a Pune-based graphic artist. Impressed by his credentials, his Instagram portfolio and the fact that he had 41,300 followers on the social media platform, Bhattacharya’s team hired him.

For 19-year-old Moulik, who is still in college, Instagram has been a good place to showcase his art. He joined the platform in July 2012 as a teenager and after six years on the network, has more than 40,000 followers. Recently, he showcased his graphic art, and as a result, has received few projects through the network.

“It is a norm for artists like me to use Instagram as an instant portfolio,” Moulik says, adding that for most visual creative professionals, the platform is a perfect place to put out “free advertisements” of their work. “Clients approach us based on both the quality of the work as well as our social media influence status. I am fortunate to live in a time when anyone has the tools to showcase their work,” he says.

Debangshu Moulik, a freelance graphic artist
Debangshu Moulik, a freelance graphic artist

Always be professional 

The first rule when you’re looking for a job through the social network is to post professionally only. That would mean no selfies or drunken party pictures. It’s best to separate the personal and professional accounts.

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Laid off from your job? It need not be a problem

Getting laid off is not the end of the world. Turn it into an opportunity.

In September 2016, Sangita Mukherjee was called by her manager into his office and told that due to restructuring of the company, certain positions had become redundant and she was told to resign from her job the same day.

“I had been in the company for 10 years in the administration department and had been performing well,” says the 42-year-old, “When I was told that I was being laid off, I was devastated.” Overnight, she was out of a job with financial responsibilities like an EMI for a home loan and her daughter’s education. Mukherjee says it took her a long time to come to terms with it.

Lay-offs are not personal

They can happen to anyone, even people like Mukherjee who have been performing well. One needs to understand this, explains Ajay Shah, vice president and head of recruitment services at TeamLease Services, a staffing firm. Shah has helped both individuals and companies during lay-offs, and has seen a pattern emerge over the years.

“People lose their jobs because of company restructuring or closure of a certain business and not because of their personal performance, abilities or skills,” he says, adding that it’s important to be positive and work to turn a lay-off into an opportunity.

Find support

According to a report released by RiseSmart, an outplacement and career transition management firm, earlier this year, in which 1,000 executives were interviewed, it was found that letting go of employees is pretty common both in big and small companies, especially in dynamic markets like the IT sector.

Responsible organizations hire outplacement services to help the laid off employees land another job. “Outplacement services are paid for by the employers to benefit employees impacted by a lay-off or company restructuring to help them land their next job quickly,” says Joel Paul, general manager, RiseSmart India. The job of such teams is to match an individual with a career coach, resume writer, etc.

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For San Francisco-based Ritu Favre, the outplacement service turned out to be a boon as she hadn’t actively looked for a job in more than a decade. In the middle of 2016, when Favre was with her previous company in San Francisco, she found out that the organization was going through a restructuring. Lay-offs were part of the plan, including her position as a senior manager which would become redundant.

“Leaving a known company is scary. I had never been unemployed in the 20 plus years of my career; being laid off was overwhelming,” she says.

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