There was a time when Sriram Rajamani’s 1-hour, 30-minute commute to work from north Bengaluru to the centre of the city felt like a complete waste of time. Today, multi-screen devices help him use the time advantageously. “While my driver braves the traffic, I work on my laptop with a tethered connection via my phone and use it to answer emails, schedule the day’s meetings and get work done,” says Rajamani, managing director, Microsoft Research India Lab.
With the emergence of new technologies, we are all becoming multi-screen creatures, moving from one device or screen to another for all sorts of activities in a typical day. Multi-screen behaviour has become the norm, according to a 2012 consumer insight study by Think With Google, Google’s research arm on data insights. The study suggests there are two main modes of multi-screening—sequential screening, with people moving between devices, and simultaneous screening, with them using multiple devices simultaneously.
