The Matsya Curse is out for pre-order. Yay!

It’s called The Matsya Curse. And it’s here.

Am superbly thrilled to share the cover of my latest book with you all. Anantya Tantrist is back. And so is this adventure, which is crazier than the last one.  The cover’s been done by the wonderful, wonderful George Mathen. (Read about how I convinced him to do it here). And well, it’s out, it’s coming and I’m going gaga and have lost the art of writing a bit. On preorder now.

Tantrik detective Anantya Tantrist is back, smart-ass comments, dark mantras and all

In Banaras, Bhairava, a black tantrik, sets out to win control of life through mass murder, aided by an army of pretas. In Delhi, a tribal supernatural melts to death in a five-star hotel on the same night that an ancient demonologist is murdered. All this while, the government and the Central Association of Tantriks choose to look the other way and gods, demi-gods, immortals and rakshasas all join Bhairava’s army.

All that stands between the murdering bosses and the hapless masses is unofficial detective Anantya Tantrist, armed with a boneblade, a tote of mandalas and a cocky attitude. Just as she begins to see a pattern between a goddess selling art, a miracle-producing minister, an undead mob attacking a rock concert and her immortal friend throwing a tantrum, Anantya faces her most personal hell: her ex-boyfriend Neel has come back from the dead and is trying to kill her. He’s not the only one, of course. A powerful rakshasi wants her head, a pair of demi-gods wants her blood and the trolls are trying to squash her to pulp.

She cannot even sleep off the exhaustion, because each time she drops off, Bhairava invades her mind, trying to consume it. Join Anantya as she faces her most formidable enemy yet in the ultimate battle for her mind and her city.

“A remarkable tale,” says Anand Neelakanthan, author of Asura and Bahubali.  Please to pre-order and read.

Five tips to a spectacular book pitch

First of all, congratulations of writing down your dream work! That’s a huge achievement. Now you’ve to do something that might be much more difficult. You have to summarise your book, which can be anywhere between 50,000 to more than a lakh of words, into a little, nightmarish thing called a ‘pitch’. A cover letter or email which you will send across to editors across the country. That one pager which will make all the difference on whether the editor will even pick up the first chapter of your manuscript.

Focus it well

We authors might be great at long form but when it comes to creating the right pitch, many of us fail miserably. In this scenario, the concept of an elevator pitch is quite helpful. If you meet a stranger in an elevator (the speedy ones), what will you say your book is about? You have five seconds. Do this exercise again and again till you cut all the vague meat off your book and know EXACTLY what to say about your book. Then write the email you’re going to send a publisher.

Be brief and precise

Any good publishing house gets a whopping number of book pitches a day. They call it the slush pile, because a lot of them are badly written emails, unclear and confused. Editors don’t have time to wade through each of them. They go by instinct and a well-written, focused email will always turn them on. It helps to know what each editor is looking for. So instead of a generic email to all, try and send a personalized one to up your chance. 

Edit it well

There’s a reason why editors are called ‘editors’. They are worshippers of grammar and spelling and the rules of language. They crave for great books, but one thing that completely alienates them is a badly written cover note. So once you’ve prepared your pitch, read it, edit it. Keep it there for a day or two, look at it with fresh eyes and edit it again. Make sure there are no spelling mistakes, grammar mistakes or badly structured sentences.

Be professional

You might be emotional about your book, but most editors will look at it with the possibility of its salability. Any kind of emotion, overconfidence, pleading, moral stance completely turns off most editors. Editors represent a business which wants to make money off the books they publish. So it’s best to be professional about it. Make a level headed, clear pitch, put in exactly which genres the book belongs to, who is the target audience (no, the whole wide world is not going to read your book) and how it can be sold and marketed. Your pitch should be creative but also focused and professional.

Do take advice

Know of an industry professional? Ask for help. Discuss the pitch with your initial readers, see what they say about your book. You’re just going to get a few seconds of attention from every publisher that you’re going to send your book to. So make sure the pitch is the best you can prepare. Spend some time over it now so that the chances of your book being accepted increases.

Here’s wishing you success! For more tips on writing, head to this section.

(Also posted at: HuffingtonPost, JaipurWomenBlog)