Do you think of yourself as a dud? Well Idea’s adverts will definitely make you feel like one. Though I don’t really want to talk about those silly ads with the overrated lazy boy-with-the-Bachchan-spoon, the compellingly dumb acts done by all the extras (the actors who would be called Foils to the Bachchan act in the ad) who represent the ‘harried customer’, push me to write this.
In other words, the customer whom they are trying to sell these ads, to use a mild term, are complete idiots. Here’s a case-by-case vent of what I term the ‘Idiot VS Idea’ ads.
Idea 1: Bimbette meets Bachchan
This ad has an independent, smart girl who’s holding a phone bill in her hand, reading it and STILL wondering where she’s spending more. The implication: The said woman does not understand what plan she has and what’s wrong with it.
Idea 2: Subah se call!
This one has this dumb colleague (don’t we all?) who is trying a number is morning, but cannot get up and just walk out where network might be better. Of course our Bachpan hero comes to rescue.
Oh, well. Can’t stand to see these ads even to write my blog. Vent over. Phew.